An inviting and friendly brand personality, evoking a sense of approachability and immersion. Soft pastel and earthy hues draw inspiration from the Repulse site, plenty of eucalyptus and pine forest imagery. The intention is to leave a lasting impression on people's expectations about the event. Playfulness is infused into the design through bright pastel colours, consistent curvy lines, and subtle gradients. The text fonts have a touch of tribal influence, creating a handcrafted and handwritten feel. Together, these elements create a warm and welcoming ambience, making participants feel connected and excited about the festival.