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The inclusion of the chef's tasting notes and perfect pairings on the label creates a connection between consumers Manu. By sharing his expertise and personal recommendations, Manu invites customers to explore the gin through his culinary lens, elevating the drinking experience. This connection taps into the psychology of trust and expertise, as consumers are guided by the chef's refined palate and expert knowledge. The tasting notes and perfect pairings not only enhance the appreciation of the gin's flavours but also foster a sense of shared experience and connection with the chef himself.
The hand-drawn feel of the label design adds a touch of authenticity the imperfect lines and organic textures of hand-drawn illustrations evoke a sense of craftsmanship and human touch. This authenticity creates a connection between the consumers and the gin, as it symbolizes the meticulous attention to detail and the artisanal approach taken in its creation.